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A. M. Pest Control, Baltimore · Local Services · Pest Control

A landing page for every block Google searches.

Web DesignSEOBranding
Visit live siteampestcontrolbaltimore.com
Client
A. M. Pest Control, Baltimore
Industry
Local Services · Pest Control
Services
Web Design · SEO · Branding
Timeline
Launched · iteration ongoing

A. M. Pest Control is a Baltimore-based, owner-operated pest control company serving residential and commercial customers across MD, DC, and VA. We built a 34-page static site (no framework, no build step) with a dedicated page for every Baltimore-metro neighborhood served. That's the local-SEO move that turns 'pest control near me' searches into bookings instead of clicks for Terminix.

01

The Challenge

Pest control is one of the most aggressive local-search categories in any city. Generic 'pest control Baltimore' pages get buried under Terminix, Orkin, Aptive, and a wall of national franchises with budgets to match.

A. M. Pest is local and owner-operated. Their actual differentiators (same-day response, transparent flat-rate pricing, pet- and child-safe options, re-treatment guarantee) were invisible in a category dominated by '$19 starting at' clickbait.

02

What We Did

  1. Per-neighborhood landing pages: 22 of them

    Built a unique page for every Baltimore-metro neighborhood served: Canton, Federal Hill, Fells Point, Mt. Vernon, Hampden, Roland Park, Towson, Pikesville, and 14 more. Each names real landmarks, mentions row-home or split-level pest patterns, and ranks for 'pest control [neighborhood]' queries that aggregators don't bother targeting.

  2. Static site, no build step

    Vanilla HTML + CSS + tiny JS. Manrope (body) + Oswald (display). Edit-a-file-and-save development. Loads in well under a second on mobile. No framework to update, no node_modules to break, no CMS subscription. The owner can edit copy in any text editor.

  3. Service pages built around the search query

    Four service detail pages (cockroach, rodent, bed-bug, termite), each written the way customers actually search at 2am after spotting a bug. From-prices on every card, what's covered listed honestly, what would change the price spelled out plainly.

  4. A blog for top-of-funnel queries

    Three long-form posts targeting awareness-stage queries like 'how to prep for a bed-bug treatment' and 'why roaches love Baltimore row-homes.' These don't convert directly. They build domain authority and feed the neighborhood pages.

03

The Work

Homepage. 'Pest problems? Not on our watch.'
Homepage. 'Pest problems? Not on our watch.'
Services index. From-pricing on every card.
Services index. From-pricing on every card.
Cockroach control. Service detail template.
Cockroach control. Service detail template.
Federal Hill. One of 22 neighborhood pages.
Federal Hill. One of 22 neighborhood pages.
Mount Vernon. Local landmarks, row-home patterns.
Mount Vernon. Local landmarks, row-home patterns.
Towson. Same template, different intent.
Towson. Same template, different intent.
Blog index. Top-of-funnel queries.
Blog index. Top-of-funnel queries.
Long-form post on bed-bug treatment prep.
Long-form post on bed-bug treatment prep.

04

By the Numbers

022
Neighborhood landing pages
04
Service detail pages
03
Long-form blog posts
Generic 'Baltimore' only34 unique pages
Pages indexable + named

Credits

  • Strategy + Site: ADesign
  • Brand identity + system: ADesign
  • Build: ADesign (vanilla HTML/CSS, no framework)
  • Copywriting: ADesign

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