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ADesign

Design & Development

An identity that signals confidence the moment people see it.

For founders ready to outgrow the placeholder logo and a Canva template.

The problem

What's broken without this?

  • Your logo was made in an afternoon and you've felt it ever since.
  • Different files use different colors and fonts, and you don't have a master.
  • Your brand fights against your product instead of selling for it.
  • Investors and enterprise buyers quietly discount you for looking small-time.

What we deliver

Concrete, monthly, measurable.

  • Brand discovery and positioning workshop
  • Logo system: primary, secondary, monogram, favicon
  • Color palette with accessibility (AA/AAA) contrast notes
  • Type system: display + body, with weight and spacing guides
  • Brand book PDF with usage rules and examples
  • Editable Figma source files for all assets
  • Templates: presentation, email signature, social headers
  • Optional voice and tone guidelines (recommended)

How we work

No surprises, on a published schedule.

  1. Discover

    Workshop your business, market, and competitors. Decide what to stand for - and against.

  2. Design

    Two visual directions explored, narrowed to one chosen system.

  3. Refine

    Build out the chosen system in detail across all touchpoints.

  4. Deliver

    Final brand book, editable source files, and a quick-start training session.

Investment

No mystery numbers.

Starting at $6,500 one-time

  • Discovery workshop + positioning
  • Logo system + 2 explored directions
  • Color, type, and asset systems
  • Brand book PDF + Figma source
  • Three rounds of revision

Enterprise brand systems, naming, and packaging quoted separately. Combine with web design for a launch discount.

FAQ

Questions buyers ask.

  • How long does branding take?
    Four to six weeks for a complete identity system. Naming or packaging extends the timeline.
  • Do you do naming?
    Yes, as a separate engagement. Naming is its own discipline and shouldn't be rushed into a logo project.
  • What if I love both directions you show?
    We talk it through. The right answer comes from positioning, not preference - but we won't fight you on tie-breakers.
  • Can my team make assets after launch?
    Yes. The brand book and Figma files include everything needed. We also offer optional team training.
  • Do you trademark the work?
    We deliver the assets. Trademark filing is handled by your IP counsel - happy to recommend partners.

Ready to start?

Tell us what you're building.

Same form as our contact page. We reply within one business day, usually faster.

Which services are you interested in? required

Select all that apply.

What are you trying to grow? Minimum 20 characters.

Prefer to talk? Book a 20-min call - we'll send a Calendly link by reply.