Written by
ADesign Team
Editorial
Pieces written collaboratively by the ADesign team - design, SEO, ads, and content folks pooling notes from real engagements. No ghostwriters, no AI-only fillers.
DesignADesign Team
Why we hold every site to a 2.5-second LCP budget
Speed isn't a feature - it's the floor. Here's how we hit it on every launch.
Largest Contentful Paint under 2.5 seconds isn't a feature we offer. It's the floor every site we ship has to clear before launch. Skipping the floor is how sites end up slow.
How we hit it on every project
- Hero image budget: under 200 KB, AVIF with WebP fallback, served from edge.
- Font budget: subset to Latin, woff2 only, preload only the display weight.
- JS budget per route: 180 KB gzipped, enforced in CI.
- No third-party scripts above the fold. Analytics loads after first paint.
These aren't aspirations - they're written budgets the build can't ship without passing. When a marketing request needs a heavier hero, we resize, not stretch.
Performance is a feature you charge for once and ship forever.
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